Have you heard of a guy named Simon Sinek? If you have, then you probably already know where I am headed. If you haven't, then you'll want to watch this video. It's quite thought provoking.
If you said, "Chris, I don't want to watch a TED Talk right now..." That's totally cool. I'll sum it up for you.
Essentially, Simon contrasts how businesses engage their customers. The truly impactful and successful businesses communicate to their customers by starting with their why. Everyone can very easily communicate what they do and how they do it, but to start with your why resonates with people on a deeper level that inspires action. Your why will be the fire that burns deep within you and cause you to reach beyond the person you understood yourself to be. Your why carries you over hills and through valleys of life into those wide open fields of contentment. Your why will stare the inevitable challenge of life dead on in the eyes, and simply say, "No."
I've had the opportunity at work to teach this concept to others and help them find their why. Ive also had the chance to share my why with them. And now, I would like to share my why with you. Since I was challenged to find my why sixteen months ago, it has not changed. How I respond to this why has evolved, but my why has remained constant. In fact, I'll let you see my why. Take a look down below.
My wife has been and will continue to be my why. I mean, look at that face!
Ready for all the feels?
My wife is one of the most amazing women I know. She is kind, patient, gracious, loving, fun, giving, encouraging, inspiring, strong, determined, and basically all around awesome. She is someone who will never demand more than she needs and lives in contentment with some of the simpler joys in life. She supports me in all of my ridiculous ideas. She laughs at all of my ridiculous jokes. She just deals with all of my ridiculousness in general. So why do I tell you all of this?
Because a woman like that deserves all the best that life can offer her, even though she is perfectly okay with what she has today. I don't want to look back on life and wish I would've worked harder or given that crazy idea an honest chance. Especially if that means that those things can lead to something better for my Sara.
Hence, here I am working to get back on track with photography. Within a month, I had 3-4 people approach me asking if I was still taking photos. My defeated reply was, "I'd love to take photos for you, but my gear got stolen in December. I'm sorry!" Then it dawned on me. I was turning away money because I was becoming a victim of my circumstances. (Expect a blog about that later) And you must understand, this was not about the money itself. It was about alleviating stress from my wife about bills. It was giving my wife that surprise date that she'd never dare ask for. It was taking her to the store and telling her to pick whatever new purse she wanted! (This has been a topic of conversation lately) This was giving the most giving person exactly what she'd never ask for because that's just who she is.
I decided no more. I would not turn away someone who admired my work and was willing to help me give my wife what she deserved. As challenging as it was, I was fully capable of taking back what was taken from me. I didn't have to just sit on the sidelines. The only one who sidelined me was me. So here I am today. A man determined to not take life sitting down. A man driven to be the provider God has called him to be. A man ignited with a fire to rise to his role to serve his wife to the best of his ability and beyond.
Today, it is photography. Tomorrow, it might be something new. (I always have ideas) A year from now, it might be something unexpected. But no matter how much time passes, one thing will always remain the same, my wife, my why.
So when you hit that Contact button at the top of this page, and ask me to come alongside you to capture life's moments, think of this post. When you invest your time and money in me is not going to me, just for my sake. It is going to my me for my wife's sake. You are helping me be the man I need to be. And for that, I must say thank you. Thank you from the bottom most part of my heart!